Role of Perception in Communication Media
In the following discussion, the individual's perception of the world around him (people, things, and events) will influence the ongoing . Understanding and respecting differences in perception is needed, if we want to improve our ability to connect with people from other cultures. We must learn to understand the scope of their perceptual references.
It is often said that a person's behavior is determined by the way the person perceives about his environment, and this behavior is learned 'as part of his cultural experience. We react to stimuli with what has been taught by culture. Culture tends to determine important criteria for perception.
Therefore the notion of perception is generally needed as a basis for understanding the relationship between culture and perception of pros and cons of using new media.
Perception is an internal process through which individuals select, evaluate, and regulate stimuli that come from outside. Easily, perception can be said as an individual process in making contact / relations with the world around him. By listening, seeing, smelling, touching, feeling, we can get to the environment and be aware of what is happening outside ourselves.
What actually happens is that we create internal images of physical and social objects and events encountered in the environment
In general, the process of perception involves 3 (three) aspects: structure, stability, and meaning. The following is a description of the three aspects.
If we close our eyes, look away and then open our eyes, we will immediately see a structured and organized environment. What we face has shape, size, texture, color, intensity and others.
Our structured world of perception has a permanence, in the sense that it does not always change.
Through experience, we know that the height / height of a person remains, even though the size of the image focused on our eyes changes with distance. Even though our sensory devices are very sensitive, we are able to internally smooth differences or changes from inputs so that the outside world appears to be fixed.
Meaningful perception is possible because these structured and stable perceptions are not isolated / separated from each other, but are related after a period of time. If not, then every input that is perceptual will be captured as something new.
And consequently we will always be in a state of wonder / surprise / strange and nothing seems familiar to us.
1. Physical Perception Dimensions. Even though this physical dimension is an important stage of perception, for our purposes studying KAB is only an initial stage and it is not necessary to be too deeply explored. This dimension illustrates our acquisition of information about the outside world.
2. Psychological Perception Dimensions.
Compared to handling physical stimuli, individual circumstances (such as personality, intelligence, education, emotions, beliefs, values, attitudes, motivations, etc.) have a far more decisive impact on perceptions about the environment and behavior.
The special influence of culture on the process of perception is difficult to know because it often cannot be ascertained whether personal experience or the cultural backwardness is responsible for the diversity of perceptions that exist in people. However, it is assumed that the combination of personal experience and cultural background tends to be a driver or cause of perception.
An important stage of perception, as explained earlier, is the perception of meaning in objects and events that occur in the surrounding environment. Although each has an objective meaning, for example about trees, everyone will recognize it as a tree, but everyone can also give subjective meaning. This subjective meaning is determined by experience and culture. The greater the difference "regarding experience and cultural background, the greater the difference regarding perception. This difference will then lead to different behaviors and reactions, even if the object at the center of attention is the same.